LOCAL/
13:57:51
13:57:51
JW Marriott - Citrique
JW Marriott - Citrique
Culinary Stars at JW Marriott Gold Coast’s Citrique Restaurant is a four-night gastronomic celebration that brings together internationally acclaimed chefs to create a refined journey of flavour, craft, and collaboration. Showcasing culinary talent from Australia, Turkey, Vietnam, New Zealand and beyond, the event positions Citrique as a global culinary stage — where local produce meets international technique, and fine dining becomes an immersive, story-driven experience.
The Challenge
The Challenge
The challenge was to communicate the true scale and prestige of Culinary Stars — not simply as a dining event, but as a global culinary collaboration. With chefs travelling from different parts of the world, each bringing their own heritage, technique, and philosophy, the story needed to reflect both individuality and cohesion. The visuals had to elevate Citrique beyond a hotel restaurant and position it as one of Queensland’s leading destinations for international fine dining experiences.
The challenge was to communicate the true scale and prestige of Culinary Stars — not simply as a dining event, but as a global culinary collaboration. With chefs travelling from different parts of the world, each bringing their own heritage, technique, and philosophy, the story needed to reflect both individuality and cohesion. The visuals had to elevate Citrique beyond a hotel restaurant and position it as one of Queensland’s leading destinations for international fine dining experiences.
The Challenge
The challenge was to communicate the true scale and prestige of Culinary Stars — not simply as a dining event, but as a global culinary collaboration. With chefs travelling from different parts of the world, each bringing their own heritage, technique, and philosophy, the story needed to reflect both individuality and cohesion. The visuals had to elevate Citrique beyond a hotel restaurant and position it as one of Queensland’s leading destinations for international fine dining experiences.
The Idea
The Idea
The creative idea was to frame Culinary Stars as a journey told through culture, seasonality, and collaboration. Each evening was designed as a distinct chapter, guided by elemental themes — Root, Leaf, Flower, and Fruit — allowing chefs from Turkey, Vietnam, New Zealand, and Australia to express their culinary identities through a shared narrative. This structure celebrated diversity while reinforcing unity, transforming the event into a curated progression of flavours and ideas rather than a series of standalone dinners.
The creative idea was to frame Culinary Stars as a journey told through culture, seasonality, and collaboration. Each evening was designed as a distinct chapter, guided by elemental themes — Root, Leaf, Flower, and Fruit — allowing chefs from Turkey, Vietnam, New Zealand, and Australia to express their culinary identities through a shared narrative. This structure celebrated diversity while reinforcing unity, transforming the event into a curated progression of flavours and ideas rather than a series of standalone dinners.
The Idea
The creative idea was to frame Culinary Stars as a journey told through culture, seasonality, and collaboration. Each evening was designed as a distinct chapter, guided by elemental themes — Root, Leaf, Flower, and Fruit — allowing chefs from Turkey, Vietnam, New Zealand, and Australia to express their culinary identities through a shared narrative. This structure celebrated diversity while reinforcing unity, transforming the event into a curated progression of flavours and ideas rather than a series of standalone dinners.
The Approach
The Approach
Our approach combined cinematic storytelling with documentary authenticity. We captured the energy and precision of the kitchen as chefs from different cultural backgrounds worked side by side, exchanging ideas and techniques. Close-ups highlighted craftsmanship and plating detail, while wider frames revealed the choreography of a world-class kitchen in motion.
Interview moments with Executive Chef Paul Smart and the visiting international chefs provided insight into their inspirations, cultural influences, and creative processes. By blending preparation, service, and guest experience, the visuals conveyed not just the food itself, but the collaboration, respect, and shared pursuit of excellence that defined Culinary Stars.
Our approach combined cinematic storytelling with documentary authenticity. We captured the energy and precision of the kitchen as chefs from different cultural backgrounds worked side by side, exchanging ideas and techniques. Close-ups highlighted craftsmanship and plating detail, while wider frames revealed the choreography of a world-class kitchen in motion.
Interview moments with Executive Chef Paul Smart and the visiting international chefs provided insight into their inspirations, cultural influences, and creative processes. By blending preparation, service, and guest experience, the visuals conveyed not just the food itself, but the collaboration, respect, and shared pursuit of excellence that defined Culinary Stars.
The Approach
Our approach combined cinematic storytelling with documentary authenticity. We captured the energy and precision of the kitchen as chefs from different cultural backgrounds worked side by side, exchanging ideas and techniques. Close-ups highlighted craftsmanship and plating detail, while wider frames revealed the choreography of a world-class kitchen in motion.
Interview moments with Executive Chef Paul Smart and the visiting international chefs provided insight into their inspirations, cultural influences, and creative processes. By blending preparation, service, and guest experience, the visuals conveyed not just the food itself, but the collaboration, respect, and shared pursuit of excellence that defined Culinary Stars.
The Outcome
The Outcome
Culinary Stars reinforced JW Marriott Gold Coast and Citrique Restaurant as a benchmark for premium dining experiences in Queensland. The event successfully positioned Citrique as a destination capable of hosting internationally recognised culinary talent, while celebrating local produce through a global lens. Guests experienced more than exceptional food — they were invited into a carefully curated narrative that spanned continents, cultures, and flavours.
The resulting visual content extended the life of the event beyond the dining room, capturing Citrique’s role as a place where international cuisine, refined hospitality, and cinematic storytelling converge.
Culinary Stars reinforced JW Marriott Gold Coast and Citrique Restaurant as a benchmark for premium dining experiences in Queensland. The event successfully positioned Citrique as a destination capable of hosting internationally recognised culinary talent, while celebrating local produce through a global lens. Guests experienced more than exceptional food — they were invited into a carefully curated narrative that spanned continents, cultures, and flavours.
The resulting visual content extended the life of the event beyond the dining room, capturing Citrique’s role as a place where international cuisine, refined hospitality, and cinematic storytelling converge.
The Outcome
Culinary Stars reinforced JW Marriott Gold Coast and Citrique Restaurant as a benchmark for premium dining experiences in Queensland. The event successfully positioned Citrique as a destination capable of hosting internationally recognised culinary talent, while celebrating local produce through a global lens. Guests experienced more than exceptional food — they were invited into a carefully curated narrative that spanned continents, cultures, and flavours.
The resulting visual content extended the life of the event beyond the dining room, capturing Citrique’s role as a place where international cuisine, refined hospitality, and cinematic storytelling converge.
More Works More Works
More Works More Works
